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Marketing forum joins Ami

The Marketing Innovation Forum has joined the Association of Mortgage Intermediaries as an affiliate member.

Following its launch in February, the Forum operates using 17 individual internet forums, each of which is manned by an industry expert, known as a “guru”. Intermediaries can post questions and opinions in these forums, receiving free advice and other contributions from the gurus and other members.

Marketing Innovation Forum director Julian Wells says: “We are very proud to join Ami as an affiliate member. Our site provides a value-adding service to intermediaries, and enables them to communicate with each other and the industry as a whole. To be offered the opportunity to align our brand with the trade body for intermediaries is, we feel, recognition that our proposition has the best interests of advisers at heart.”

Ami director general Chris Cummings, says: “AMI has always positioned itself as ‘the voice of the mortgage intermediary’ and we are huge advocates of open communication amongst the industry. It is refreshing and encouraging to see a new venture like Marketing Innovation Forum launch into the market at the current time, and we are sure our members will find this expert marketing service of interest.”

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