Family Assurance is appointing a new head of marketing in anticipation of
further relaxations in polarisation.
Miles Bingham was at Abbey National, where he spent six years as head of
mortgage marketing. He previously worked in a number of positions with HSBC.
The friendly society bel-ieves the FSA will move tow-ards further changes
in polarisation this year which it expects will benefit specialist
providers. Family has signed a deal with Abbey National to sell its family
bond and junior bond through direct offers. It expects to enter into
further similar arrangements.
Bingham will lead a marketing team of 38 focused on streamlining the sales
process and communicating the benefits of membership of a friendly society.
Bingham says: “With depolarisation visibly on the horizon, the financial
services industry is entering a new and exciting phase. The key to future
growth is effective distribution and operating in a lowmargin structured
environment. We are going through a radical phase of depolarisation which
will shake things up but which also presents Family with great