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Market leaders move to simplify

Simplifying the submission process for IFAs is top of the agenda this week as Royal Liver becomes the latest protection provider to boost its online system.

In a bid to give IFAs faster turnaround times Royal Liver has implemented phase one of its enhancement programme into its adviser extranet facility.

The programme now gives advisers the option to amend non-price sensitive data once an application has been submitted – a rarity in the protection market.

Royal Liver IFA marketing manager Aidan Dewhurst says: ³The system improvements and the enhanced usability are designed to give advisers more control and will result in their clients receiving their cover quicker.²

Next in line is Bright Grey with the expansion of its online proposition.
The protection provider has made moves to allow IFAs to reuse client records when filling out an online application form or quotation.

Bright Grey distribution director Andy Peters says the move not only makes it simpler for advisers to conduct business but also sets the firm apart from its competitors.

More good news for Fortis. A number of IFA firms are supporting its entry into the UK life insurance market by offering its Real Life Cover product and Your Life Plan.

Master Advisor, CBK and Highclere Financial Services join Lifesearch in offering RLC and Your Life to the whole of market.

Master Adviser IFA Roy McLoughlin says the firm is one of a lucky few to offer RLC and Your Life to its customers.

He says: ³RLC will prove to be an easy sell for many advisers because conceptually it¹s great. It is an example of a true menu-based product that allows you to pick and choose.²

³The more innovation the better, particularly in helping IP. This product will undoubtedly do that.²

CBK principal Peter Chadborn believes RLC will now make it easier for advisers doing mortgage business.

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