MAM Funds is to rebrand all its funds under the Miton label by the end of the year.
The firm currently operates funds under three brands including Miton, Midas and Acuim, following a number of mergers over the past five years.
The news, which was revealed by Fundweb in October, will see funds branded Midas and Acuim placed under the Miton tag this month.
The Acuim UK Multi-Cap Income fund will be rebranded to CF Miton UK Multi-Cap Income fund on December 14.
The CF Midas Balanced Growth fund will be renamed CF Miton Diversified Growth and the CF Midas Balanced Income fund will become CF Miton Distribution fund. Both changes will be made on December 31, subject to regulatory approval.
The Midas Capital Partners Limited regulated subsidiary, under which the Midas and Acuim funds operate, will also change to become Miton Capital Partners Limited on 14 December 2012.
The CF Miton Select Assets Fund changed its name to CF Miton Worldwide Opportunities fund on 24 October 2012, while the CF Miton Arcturus fund will change to CF Miton Total Return fund on 28 December 2012.
MAM Funds Distribution director Graham Hooper says: “As we continue to grow and develop, we believe that clarity and simplicity are key to our continued progress and success. By moving to a single, unified retail brand and clarifying fund names, we believe it will make it clearer for both our intermediary and end customers.”
MAM Funds was founded in 2001 as private client investment manager iimia. In 2007, it merged with fund manager MitonOptimal Group and became iimia MitonOptimal.
In 2008, the firm merged with fund manager Midas Capital Partners and became Midas Capital. The parent company changed its name to MAM Funds in July 2010.