View more on these topics

MAM Funds to rebrand funds as Miton

MAM Funds is looking to rebrand all its funds under the Miton label by the end of the year, Money Marketing understands.

The firm currently operates funds under three brands including Miton, Midas and Acuim, following a number of mergers over the past five years.

MAM Funds was founded in 2001 as private client investment manager iimia. In 2007, it merged with fund manager MitonOptimal Group and became iimia MitonOptimal.

In 2008, the firm merged with fund manager Midas Capital Partners and became Midas Capital. The parent company changed its name to MAM Funds in July 2010.

The firm launched the Acuim brand in October last year, with the launch of the £33m Acuim UK Multi-Cap Income fund.

Managing director Gervais Williams says: “We want to unify our funds business under a single brand by the end of the year. We have no plans to change the MAM Funds brand, just the branding of the fund names.”

Williams declined to comment on what the funds will be called, but Money Marketing understands the firm will use the Miton brand.

Bestinvest managing director of business development and communications Jason Hollands says: “It makes sense for a small business to focus on a single brand to get a share of profile in a crowded and competitive market.”

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com