Our page 25 fella is gorgeous pouting Jeff Prestridge, personal finance editor of the Mail on Sunday's Financial Mail.
Prestridge amazed friends and colleagues with his stunning success in the battle of the bulge. In celebration, skinny PR person Paul Burgin (5ft 10in, eight stone) is producing a series of personal finance tableware.
First item is a "no-leak coffee cup coaster" picturing strapping Jeff in Full Monty style.
Burgin is hoping to expand the range to include other musclebound personal finance journalists but says: "In the meantime, Money Marketing readers can cut out and keep this photo of their favourite national journalist and make their own coaster at home."