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Make an impression

Woman IFA of the Year Saran Allott-Davey was coaching a Money Marketing hack in the art of creating a good first-impression at the MM Awards last week.

When Saran first moved into her little Welsh village, she first met the locals at a 1960’s fancy dress party wearing thigh-high boots and a mini-skirt.

The evening was finished off by a pole dance with the local GP. Business at Heron House was never better after that first impression.

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