The IFA firm is based in Nottingham but has 25 advisers across the country. It has £400m in assets under management and was established by managing director Mark Howard in 2002.
Paul Chafer has joined the firm this week as commercial director from Stroud & Swindon Building Society, where he held the same position.
He has more than 20 years experience in financial services and will play a key role in growing M2’s income and adviser numbers through this phase of expansion.
M2 is Howard’s second IFA business as he previously set up and sold Maddison Monetary Management.
In 2003, M2 bought Mitch Hopkinson’s IFA firm Real Independent and Hopkinson now works alongside Howard as a director and lead IFA.
The firm has already started recruiting advisers as part of its expansion plan, with interviews scheduled to take place over the next two weeks.
Howard says: “I was very clear about what M2 should stand for when I set up the business. Technology and client satisfaction were, and remain, the key drivers.
“I am clear about the future direction of M2. Holistic financial planning supported by the benefits of wrap technology gives our clients and advisers everything they need.”
M2 currently uses Standard Life’s platform but says it is constantly monitoring the technology it uses and whether or not it should consider going multi-platform in future.