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LV= weighs up stopping enhanced annuity sales

Pensions-savings-retirement-piggy bankLV= is consulting with staff on a proposal to stop selling enhanced annuities and increase its focus on secure drawdown.

The insurer says the proposed move follows a review of its annuity business and reflects changes in retirees’ buying habits since pension freedoms, as well as the interest rate and regulatory environment.

LV= will offer standard and enhanced annuities from other providers and will consider offering annuity solutions from potential partners through other propositions, for example its Retirement Account.

LV= retirement solutions managing director John Perks says: “In an ongoing low interest rate environment and with Solvency II capital requirements further depressing annuity rates, we no longer feel our enhanced annuities provide good value for customers.”

He says: “We believe it makes sense, therefore, for LV= to focus on a mixture of safe drawdown products, fixed term annuities, guaranteed funds, investments and equity release.”

LV= will be contacting advisers to inform them of any changes.

The FCA announced last month it is investigating a number of annuity providers amid concerns they failed to inform customers they may be entitled to a higher rate of income through an enhanced annuity.

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  1. “we no longer feel our enhanced annuities provide good value for customers.”
    May I translate?

    We don’t make enough money on this product and can make far more bamboozling customers with ‘secure drawdown’ which in many cases will probably pay a smaller income than an enhanced or impaired annuity.

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