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LV= relaxes protection underwriting

LV= has made changes to its underwriting rules which will result in an increase in the number of applications receiving an immediate online decision.

The products that will be captured by these changes are life cover, critical illness and income protection applied through LV=’s flexible protection plan.

The changes to its online system include a reduction in medical evidence requests for applicants with hypertension and raised cholesterol and a reduction in the number of exclusions applied for people with muscular back pain or strain.

Changes have also been made to make it easier for advisers to get immediate decisions on applicants who have previously suffered benign lumps or cysts, kidney disorders, gynaecological conditions and ear disorders.

LV= head of protection Mark Jones says: “We have an in-house team dedicated to improving our underwriting system, making it even easier for IFAs to place business with LV=.

“The latest changes to our underwriting rules will mean that new business can be written faster and we can offer standard rates to more customers. We will continue to invest in our proposition to ensure we offer the best experience and service possible for advisers and their clients.”


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