LV= has bolstered its intermediary division, recruiting Chris Hopkinson from MetLife as head of national accounts and appointing several new key account managers.
Carl Heard joins as national account manager from Legal & General, where he worked across protection and e-commerce initiatives. LV= has also brought in four new key account managers to develop long-term relationships with key intermediary accounts.
Director of intermediary business Stuart Tragheim says expanding the intermediary division expansion is a key progression in development. He says: “The new team will provide a strategic focus to maintain and increase market share, with the objective of intensifying our reach among key accounts, and contributing to long-term profitability.”
LV= appointed John Perks, previously director of protection at Prudential, as customer solutions director in July.
The firm has been cutting rates on income protection, term and critical-illness cover in the past few months.