LV= has appointed Victoria Wentworth as brand and life marketing director.
She joins the mutual insurer from Aviva, where she was international customer strategy director.
In her new role, Wentworth will be responsible for the overall marketing strategy for LV=’s life products.
LV= life and pensions managing director Richard Rowney says: “As a result of considerable investment in our people, our products and our service, the life business has grown significantly in recent years.
“Appointing someone of Victoria’s calibre will help us to continue to be seen as an ambitious player in our chosen markets.”