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LV= launches term assurance on moneysupermarket.com

LV= has unveiled its plans to launch its level and decreasing term assurance product on moneysupermarket.com.

The move, the first of its kind for LV=, mirrors that of protection provider Bright Grey, which launched a lifestyle protection product to be sold specifically through comparison site theidol.com.

LV= financial advice director Robin Willison says: “It’s great that potential customers will now be able to compare the value and features of our life insurance against a number of other providers in the market.

“We are conscious of the financial pressures that many people are facing at the moment, and this move will demonstrate how competitive we are, and allow consumers to get the best value cover at a price that is right for them.”

Moneysupermarket.com head of protection Emma Walker says: “This is a great move for a protection specialist like LV= as they really are helping people to look after what they love in life by joining our platform.”

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By Robin Geffen, fund manager and CEO 

This year threatens to be a challenging one for UK dividend hunters. Last year saw an all-time record amount paid out in UK dividends — some £97.4bn, according to research from Capita Dividend Monitor. Yet as Capita also pointed out, out the biggest single factor driving the growth in the fourth quarter of last year was easy to identify: the rising US dollar. 

In our view, this trend is much more than simply a one-quarter phenomenon. It is actually the most profound issue to get right as a UK equity income investor in 2015. We believe that the US dollar will continue to strengthen significantly from its current level. This is due more to the US economy’s demonstrable de-coupling from the rest of the world than to a view on the UK. The US has a strong chance of tightening monetary conditions this year without jeopardising growth or de-stabilising its housing market. The same can unfortunately not be said about the UK.

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