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LV= launches term assurance on

LV= has unveiled its plans to launch its level and decreasing term assurance product on

The move, the first of its kind for LV=, mirrors that of protection provider Bright Grey, which launched a lifestyle protection product to be sold specifically through comparison site

LV= financial advice director Robin Willison says: “It’s great that potential customers will now be able to compare the value and features of our life insurance against a number of other providers in the market.

“We are conscious of the financial pressures that many people are facing at the moment, and this move will demonstrate how competitive we are, and allow consumers to get the best value cover at a price that is right for them.” head of protection Emma Walker says: “This is a great move for a protection specialist like LV= as they really are helping people to look after what they love in life by joining our platform.”


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It was a matter of luck I suppose that I began a career in the financial services industry. Home on a 72-hour pass from my posting in Germany as a national serviceman, a mate said his girlfriend’s boss was looking for a new recruit. It was a good job – you got a car and played golf most days.

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