The move comes after a pilot trial revealed the end-to-end service, which provides advisers with a single point of contact, reduced the processing time for large case applications by 60 per cent. As a result the protection firm decided to roll it out across its entire protection range, with specific minimum amounts covered.
LV= head of protection Chris McFarlane says: “We understand that larger cases often need specialist attention and so we have introduced this service to put the minds of advisers and their clients at rest. Financial advisers have told us that this type of service would be useful, so we have listened to them and worked to develop a service that we know they will value. It is a win win situation for both financial advisers and their clients.”