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LV= enhances critical illness cover

LV= has made changes to its critical illness cover by increasing the number of conditions and partial payments covered.

The provider now covers on 48 conditions, compared to 38 previously, and has increased the number of ABI+ definitions it offers by seven, taking the total to 16.

LV= says the increase in ABI+ definitions will result in more claims being paid and, in some cases, at an earlier stage.

Its cover also now offers seven partial payments, for things like coronary artery angioplasty, prostate cancer and partial loss of sight, whereas it had previously only offered partial payment on two conditions.

The number of illnesses policyholders’ children are covered for has also been increased to match the adult conditions, excluding total permanent disability. And if a child is covered under more than one parent’s policy, the amount that LV= will pay out in total has doubled from £25,000 to £50,000.

LV= head of protection Mark Jones says: “We have worked hard to enhance our critical illness product in a meaningful way, to make it not only market leading but, more importantly, to add real value.

“Increasing the number of ABI+ definitions and partial payments allows us to take a more flexible approach and provide a greater number of clients with essential financial support when they need it most.  We are committed to paying every valid claim and the changes we have made will significantly benefit advisers and their clients.”



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  1. Still way behind PruProtect’s 161 conditions…

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