LV= is offering a 5 per cent discount on all income protection applications until 30 November.
The discount will automatically be applied to all new quotations.
It comes ahead of the implementation of the gender directive on 21 December, which states insurers can no longer use a person’s gender to set premium prices.
LV= will switch to gender-neutral rates on 1 December. All applications in the pipeline before this date are guaranteed to be accepted on gender specific rates, even if further medical evidence is required.
LV= head of protection Mark Jones says: “The gender directive gives advisers the opportunity to talk to clients about protection, and our discount is an added incentive for men in particular to take out income protection now before prices rise in the new year. Our guarantee means advisers can be confident applications will be written on gender specific rates if they apply now.”