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LV= cuts income protection rates

LV= has cut its income protection rates, with 80 per cent of its level premium rates reduced by an average of 11 per cent and 70 per cent of its index-linked rates cut by an average of 6 per cent.

The move marks the fourth phase of LV=’s protection range review, following recent enhancements to its income protection contracts, such as an increased maximum benefit of £150,000 and the removal of its HIV exclusion, and more competitive rates for critical illness and term assurance.

Head of intermediary marketing strategy Justin Harper says: “These latest improvements to our income protection contract are further evidence of our commitment to delivering sharper priced, well-rounded and innovative protection solutions. We’re making protection more attractive and easier for customers and advisers alike.”

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