LV= has become an associate member of Aifa, joining 16 other associate members of the trade body, including Aegon, Fidelity and Legal & General.
Other associate members that have joined Aifa over the past year include M&G, Royal Bank of Scotland and BlackRock.
Aifa policy director Chris Hannant says: “This is a very positive move and we look forward to forging a strong relationship in the coming months. LV= is demonstrating its ongoing commitment to the IFA profession by supporting the trade body for IFAs.”
LV= retirement solutions managing director John Perks says: “Advisers need the support of a strong trade body and we are happy to work with Aifa and engage with its membership.
“LV= would like to use its associate membership to learn more about the views of advisers, not just from the network head offices but also from the smaller operations where providing the right support will be vital for a healthy future.”
Page Russell director Tim Page says: “It is a case of pluss a change. Aifa has always been linked to the large insurers and large national IFAs that are owned by providers.”