Ashby joins LV= as head of equities and will be joined by Michael Crawford, Marcus Chandler and Mira Bhogatia.
Ashby was previously the managing director and head of UK retail equities at Credit Suisse Asset Management.
LVAM managing director Ann Roughead says: “The team provides a disciplined investment philosophy and process that has produced a strong and consistent track record and presents a strategic fit to LVAM’s existing investment approach. I am pleased to welcome Graham and his team to LVAM and have every confidence that they will deliver value and benefits for our clients and members.”
Ashby says: “LV= was a natural choice for me and my team given its financial strength and strong brand recognition with financial intermediaries and clients. Despite recent stock market volatility, it is also notable that LVAM has continued to expand its retail investment business and remains committed to becoming a significant presence in the UK market. I am confident this longer-term strategy will reap dividends for both investors and members.”