LV= has appointed former Legal & General sales director for IFA protection Iain Clark as managing director of protection.
Mark Jones, head of protection products, and Mike Farrell, head of protection sales, will report to Clark.
Clark has 24 years experience in the protection market.
He says: “LV= is increasingly being seen as a strong player across the whole protection market, moving from the income protection specialist it was thought of historically.
“There are some challenging times around the corner for the protection industry, including the recent ruling on gender and the RDR. However as a business we are in a great position where we can quickly adapt and deliver on both LV= and industry-wide initiatives, and as a business we want to help find ways of increasing the protection market as a whole, not just our market share.”