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LV= appoints former Aviva director to lead protection business

LV= has appointed Myles Rix as managing director of its protection business.

Rix, who replaces Iain Clark in the role, has previously held senior positions at Skandia and Aviva. Rix joined LV= four years ago as actuarial and strategy director.

An LV= spokeswoman says Clark has left the firm to spend more time with his family.

LV= managing director of life and pensions Richard Rowney says: “I am very pleased to have Myles leading the protection business and delighted at the talent we have in the business. I look forward to working with Myles to build our business and proposition further.”

Rix says: “LV= is a strong player across the whole protection market and is number one in the intermediated income protection market. With a wide range of products offering market-leading cover, I believe that we are in a great position to increase the protection market as a whole.

“I want to focus on continuing to deliver great value protection propositions for advisers and customers.”

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