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Ludgate brand to go as it joins with sister firm

PR firm Ludgate Communications will cease to exist as a brand in the

financial services sector following a merger with sister company Golin

Harris.

The company is also losing four members of its public affairs division,

who resigned after failing in their bid for a management buyout. The four

are public affairs division managing director Stephen Locke, deputy

managing director of public affairs Iain Anderson, director Richard Eltsin

and finance director Sunil Sharma. They are planning to set up their own

public affairs operation.

The company will be known as Golin Harris Ludgate following the merger.

Ludgate is owned by US conglomerate Interpublic Group. In the UK,

Interpublic owns Ludgate, Shandwick PR, Golin Harris and a number of

advertising firms.

In the US, Golin Harris is the arm of Shandwick PR but it is now looking

to move into the UK financial services and public affairs market.

Ludgate says the merger will not involve any further staff changes and

will notaffect clients.

It has written to all its UK clients to tell them of thestaff changes.

Chief executive Robin Hepburn says: “We have been in consultation with

Golin Harris and have agreed to merge our businesses in London.”

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