Lucky the dog, star of the More Than ad drive, has sadly passed away. Benson, his true identity, perished last week aged 12. The Diary can only hope his owners got free pet insurance thrown in with the deal.The canine thesp had played Lucky since the company’s 2001 launch. The role will live on, however, and castings are taking place, with another animal shelter pooch being scouted to take over the role. The firm will be donating money to a dog home in memory of Benson, recognising the value of animal rescue centres.