Lowes, established in 1971 and currently with nine advisers, says the merger will benefit both companies and their clients and will give Premium founder Boyan Tsonchev a 12-month break from the business.
The merger process commenced in December to ensure Tsonchev’s clients were transitioned across without disruption.
After more than 20 years in the business, he wanted to ensure his clients went to a trusted firm.
Tsonchev says: “It was not easy to find someone who I was willing to pass my clients on to – some of them have entrusted me with their financial stability for the last two decades and it is incredibly important to me that they’re well looked after.
“But I am happy that they are in safe hands with Lowes. I chose them because, although they have a nationwide client base, they still manage to provide that personal touch my clients are used to.
Lowes managing director Ian Lowes says: “Our staff have been working very hard behind the scenes to ensure the transition goes smoothly. Boyan’s clients will continue to be looked after in the manner to which they have become accustomed.
“Lowes has always been committed to providing a personal approach. We have a culture of putting clients first, something that seems to be dying out in business as a whole.
“This merger is just the start of a really exciting time for Lowes. We’re hoping there’ll be more of the same in the coming months, and I’m certain we’ll go from strength to strength.”