View more on these topics

Lowe Lintas wins account for Merrill Lynch/HSBC venture

Merrill Lynch and HSBC have awarded the advertising account for their

joint global investment services and online banking venture to Lowe Lintas

& Partners Worldwide.

The venture, using the working title Merrill Lynch HSBC, will be launched

later this year.

Part of the ad agency&#39s primary responsibilities will be to develop the

branding strategy for the new investment company.

The deal is worth more than £100m to Lowe Lintas over the next 12 to

18 months. It was selected after what Merrill Lynch HSBC sources call an

extensive review of a number of global advertising agencies.

Merrill Lynch and HSBC announced the creation of the investment company in

April with a combined investment of £666m.

The target audience is wealthy clients who want to make informed

investment decisions for themselves.

HSBC brings to the table its global presence as one of the world&#39s biggest

banks, its existing client relationships and processing capabilities.

Merrill Lynch offers its investment capabilities and its research teams.

Merrill Lynch HSBC chief marketing officer Victor Dodig says: “In Lowe

Lintas we are confident we have selected the right agency to develop a

communications strategy to differentiate the Merrill Lynch HSBC offering as

we roll out our service across the UK and the world over the next few



Downing Corporate Finance has brought in the i-Net

Downing Corporate Finance has brought in the i-Net, a venture capital trust (VCT) that is aimed at experienced investors looking to take advantage of the capital gains tax shelter present in the product.i-Net invests in technology stocks, as well as companies that use the internet, e-commerce and other information technology and telecommunications mediums.The company believes […]

A Consumer&#39s View

News that yet another life company has withdrawn from the endowmentmortgage market is an indictment of intermediaries&#39 selling methods,typifies over-reaction by naive regulators and is a condemnation ofsensationalism by the press. No one comes out of this latest endowmentmisselling debacle well – including journalists.Winterthur Life, the life subsidiary of Swiss giant Credit Suisse,recently announced that […]

Mortgage payment protection company Paymentshield has revamped

Mortgage payment protection company Paymentshield has revamped its existing product freestart, an accident sickness and unemployment policy.Freestart was launched in 1997 and is for borrowers who are about to or have just taken out a mortgage and are concerned about making repayments in the event of unemployment, sickness or accidents.The product offers immediate free cover […]

Bradford & Bingley…

Bradford & Bingley saw the curtain fall on 150 years as a mutual on Mondaywith an overwhelming vote by members in favour of conversion to a plc.Members are expected to receive windfalls of over £700 when B&Bfloats in December.Chairman Lindsay Mackinlay (pictured above)told the few hundred membersattending the specialgeneral meeting at Sheffield Arena that it […]

Time to stop the salami slicing on tax relief

Steve Webb  – Director of Policy and External Communications As the Autumn Statement approaches, Steve Webb calls for the Government to stop tinkering with tax relief. Twice a year, in the run-up to the Spring Budget and the Autumn Statement, we face a torrent of speculation as to what changes the Chancellor might make to […]


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm