Valentine's Day usually throws up a melee of tacky gifts. For example, there's the usual ghastly silk boxer shorts with hearts liberally sprinkled all over the place.
But perhaps the most absurd present yet has come from the Association of British Insurers. It has lovingly given us free access to its beautifully crafted website for a month.
How could one possibly link insurance and Valentine's Day? Both rip you off, perhaps – but that would be too cruel and cynical.
The Diary can only hope that the ABI is monogamous and has not offered anyone else such a beautiful gift. On the other hand, maybe this is one of those occasions when you are grateful for not getting anything on Valentine's Day.
Business junkies may be waiting with bated breath for the relaunch of Sunday Business. According to a magazine insert, the title, now being bank-rolled by the mysterious Barclay brothers, has put together a top team to sock it to the City desks of rivals.
But the Diary is concerned. The insert says Sunday Business has "bought together" a top team. Surely some mistake – a rogue r missing or just a little too truthful?