London & Capital has set up a portfolio management service offering the mass-affluent a combination of absolute return and multi-manager strategies.
The service will be run by head of UK retail Jamie Farquhar in partnership with Old Broad Street Research.
It will give advisers a choice of five strategies ranging from conservative to aggressive, with the underlying funds for each portfolio selected by OBSR.
The choices will be based on a top-down asset allocation framework set by London & Capital chief investment officer Ashok Shah.
The portfolios will contain multiple asset classes and will look to beat the bank base rate relevant to the strategy.
For example, the conservative strategy will look for bank base rate plus 1 per cent, with the target increasing by 0.5 per cent as the portfolios become more aggressive.
Minimum investment depends on choice of platform, with a 0.75 per cent annual fee for the delivery of the tailored portfolio on the platform.