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Lobbying ends ad clutter on the Tube

Lobbying by fund managers and advertising agencies has forced Viacom

Outdoor, the company responsible for London Underground poster ads, into

introducing a new policy banning similar ads being placed next to each


The new system of “category alternation” means companies in all sectors,

not just financial services, will never again face the problem of ads

placed alongside competitors, making it hard for the public to

differentiate between firms.

The issue of advertising clutter was brought to Viacom&#39s attention after

this year&#39s Isa season by Ptarmigan Media, which buys ad space for leading

fund managers, including Gartmore and Jupiter.

Dramatic increases in advertising spend caused specific problems on the

Underground because of the limited number of poster sites.

Ptarmigan has reacted with caution, saying it has been looking at

alternative forms of advertising for the next Isa season but it will listen

to what Viacom has to say.

Ptarmigan managing director David Wiggin says: “We told them they would

need to put their house in order but we will give them a chance and will

not rule out Underground advertising completely. Our planning is underway

for the first quarter of next year. Looking at the stockmarket and general

market conditions, I would think that people will be cutting back from last


Gartmore head of product marketing David Piper says: “We welcome the fact

it is taking action but we have to look at the small print and discuss

whether this will affect rates for premium positions as it may drive prices


Viacom spokeswoman Jo Tomlin says: “The new system should hopefully

resolve this issue.”


Scarborough Building Society- Flexible Lifetime 1.25 Per Cent Discount

Friday, 31 August 2001.Type: Discounted rate flexible mortgage.Discounted term: Term of loan.Discount: 1.25 per cent.Payable rate: 5.49 per cent.Minimum loan: £25,000.Maximum loan: Up to 95 per cent of valuation subject to a maximum £250,000.Income multiples: Three times principal income plus second or 2.5 times joint.Features: Overpayments, underpayments, payment holidays, interest calaculated monthly.Arrangement fee: None.Redpemtion fee: […]

Online financial brands &#39left unprotected&#39

Financial services companies are not protecting their online brands fromrisks such as copyright infringement, according to new research from patentand trade marks attorney Marks & Clarks. Its survey of 203 company directors around the UK found that only 44 percent of financial services providers monitor online threats to theirbusiness, despite 92 per cent saying it […]

IFA tech firm wins award

IT solutions provider Ramesys has been presented with Microsoft&#39s GoldPartner award for helping IFA firms share information. The IFA tech specialist says it is the first in the UK to win the award,which identifies companies which develop solutions that enable better waysof working through collaboration and knowledge-sharing. To achieve the gold standard, companies need to […]

Product Matters

Friends Ivory & Sime has announced it is setting up a new retail investment business, Isis, with the launch ofthree Oeic funds under the new brand on September 3. The Isis UK dynamic fund, to be managed by Rodger McNair and Richard Bell,will by nature be higher risk, with stockpicking likely to be bothselective and […]


Out from the long grass? An IT and NI merger

Those with a long memory will recall that at the start of the last parliamentary term George Osborne announced his intention to merge income tax (IT) and national insurance (NI).  Headline grabbing as the initiative was, the reality of the complexities, challenges and costs of such a move resulted in this idea being kicked into the political long grass.


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