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Loan site relaunch after Eve buys back company

Flexemortgage, the first online flexible loan website, is relaunching this week after original owner Frank Eve bought it back from E-loan for a fraction of the sale price.

Eve had set up the website – which gives inf-ormation on the features and benefits of flexible mortgages – during the e-commerce boom in 1999 and sold it to E-loan for an undisclosed sum the same year, becoming managing director in the process.

Following the dotcom collapse, E-loan was broken up, with Eve taking the opportunity to buy back Flexemortgage through his consultancy firm Frank Eve Consulting.

The relaunched website has been updated to inc-lude a phone hotline for information on more than 1,700 mortgages and a link through Intelligent Finance to enable IFAs to apply for loans online.

It is free to IFAs in exchange for a half-share in the revenue generated from the website with Flex-emortgage.

Eve says: “Now is the right time to be relaunching Flexemortgage. I still have confidence in the future of online mortgage transactions and this site has a fantastic record on conversions, with 8 per cent of browsers completing an enquiry form.

“It is well worth it for an IFA to take the site free of charge and share the income.”


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