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Lloyds TSB tops customer popularity survey

Lloyds TSB is the most popular bank in the UK due to its flexibility on customers&#39 financial needs, according to research by ICM for software services provider CMG.

The survey, which interviewed over 1,000 adults across the UK, shows 18 per cent of people think Lloyds TSB has the best image, although the big four banks&#39 scores were all very close, indicating that consumers have difficulty in distinguishing between banks.

Barclays Bank was the most popular with the influential 18 to 25 age group, while smaller players such as the Halifax and Co-op languish at the bottom of the league, with only 2 per cent of support between them.

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