Lloyds Banking Group is planning to cut its share of the UK mortgage market from 28 per cent to 25 per cent, according to reports.
In a call with analysts yesterday discussing its Q1 2012 results, Lloyds Group chief executive Antonio Horta-Osario pledged to reduce his bank’s share of UK mortgage lending.
He is also aiming to increase its share of retail deposits from 23 per cent to 25 per cent to align with its share of the mortgage market.
Lloyds says it has maintained a strong presence in the house purchase market and there has been a reduction in the amount of remortgage business.
Its approval rates have remained consistent compared to last year at around eight in 10 applications are approved.
A spokeswoman for Lloyds says: “The retail deposit market continues to be highly competitive, and the costs of deposits remain high.
“However, given that retail deposits remain cheaper than wholesale funding, we see it as sensible to continue to grow our deposits further.”
Lloyds reduced its total wholesale funding to £231.3bn, down 8 per cent compared from the end of 2011 and 24 per cent, or £71.8bn since the end Q1 2011.
Wholesale funding with less than one year maturity reduced to £91.4bn, down by 41 per cent since March 2011 standing at £154.6bn as of March 31, 2011.