Lowe has 15 years’ experience in the financial services industry and joins Living Time following three years at Prudential where he was marketing director of the intermediated businesses for the UK, Europe and Middle East.
Lowe has previously held senior marketing roles with AA Financial Services, AMP and NatWest.
At Living Time he will work alongside recent senior appointees including sales director Dave Harris – who also previously worked at Prudential, business development director Chris Thorndycraft and partnership director Mark Duckworth.
Lowe says: “I am excited to be joining the management team at Living Time that is dedicated to bringing innovation and choice to a retirement market in need of some fresh thinking.”
Living Time founder and chief executive Kim Lerche-Thomsen says: “It is a reflection of our success so far and huge future growth potential that someone of Steve’s calibre is so keen to join and help us achieve our aims.
“Steve’s appointment completes our senior management line up and gives us a team with the knowledge, experience, enthusiasm and contacts to continue shaping the retirement income market and strengthening our position within it.”