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Liverpool Victoria with-profits plan targeted at IFAs

Liverpool Victoria is targeting the IFA market with a with-profits tax-free savings plan.

It is the second product from the friendly society&#39s recently launched IFA

division.

The 10-year plan is for investors seeking a regular savings vehicle for

the long term. It offers a choice of regular savings amounts, regular

bonuses and a guaranteed minimum death benefit.

Liverpool Victoria wants to widen its distribution from 90 salespeople for

general insurance, life and pensions by selling through big IFA firms.

A range of protection products is expected to follow.

Forty IFAs from Liverpool Victoria subsidiary Frizzell defected to Towry

Law earlier this year. The friendly society&#39s direct salesforce has also

suffered difficulties over the last two years and numbers have fallen from

a high of 300.

Liverpool Victoria anticipates IFAs making up 50 per cent of its total

business written within a year.

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