Liverpool Victoria has cut guaranteed term, guaranteed combined term and critical-illness rates within its Mimi flexible protection plan.
The average fall is 1.5 per cent. The changes are aimed at male and female non-smo-king customers in the 25-45 age bracket.
A non-smoking 35-year-old, male or female, with a 15year term policy with £250,000 sum assured would expect to save 75p a month on level term insurance.
A male or female with the same profile on accelerated level CI with term and stand-alone CI contract would see savings of £4 and £4.50 a month respectively.
The company has added The Exchange to its list of online submission options for IFAs. Other channels that can be used are Webline and Assureweb.