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Liv Vic appoints new MD of life business

Liverpool Victoria has appointed former Prudential director of Prulab Rodney Cook as managing director of its life business.

Cook has previously held senior executive positions at Zurich Financial Services and Pearl Assurance Group and he will be responsible for all aspects of Liv Vic’s life business including intermediary and direct channels.

Group chief executive Mike Rogers says: “I am delighted that we have been able to attract someone of Rodney’s calibre to Liverpool Victoria. The life business is a key part of our overall proposition and Rodney has an excellent opportunity to improve our position in the market, our products and our delivery both to financial intermediaries and direct.”

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