Liverpool Victoria has appointed Justin Harper as head of intermediary marketing strategy and he will take on responsibility for product marketing and communications.
Harper previously worked for the Pensions Protection Investment Accreditation Board as an accreditation consultant.
Harper will take responsibility for Liv Vic’s life insurance and protection product range and services for intermediaries.
Liv Vic director of intermediary business Stuart Tragheim says: “We are delighted to announce Justin’s appointment to this important new role, which will enable us to build on our strong reputation among intermediaries for product performance and innovation.
“Today’s financial advisers face more pressures than ever and Justin’s work will help us engage more closely with advisers and understand and respond to their needs better.”
Harper says: “It is great to have joined Liverpool Victoria at such an exciting time. Liverpool Victoria is already recognised as a player in the intermediary market and I am looking to enhance and extend our profile in 2007. A key challenge will be demonstrating to IFA’s and brokers how they can further develop their business by using Liverpool Victoria’s products, technology and expertise.”