Private medical insurer Healthcare 4 Life is to begin actively marketing its group and individual private medical insurance products to IFAs through the Mediquote quotation portal.
The move will allow IFAs to access its product range online for the first time.
The healthcare provider, which launched last August, offers a range of group and individual PMI plans which feature non-age-related premiums. Policyholders will only see their premiums increase due to medical inflation and not because of their age.
The range includes four individual and group plans offering budget through to comprehensive cover.
Healthcare 4 Life's range is only available through intermediaries and it has no direct operation.
Director Wendy Young says: “IFAs like these types of premiums as their customers only get inflationary premium increases. As a result, their customers do not get the shock of both age-related and medical inflationary premium hits at the time of their policy renewal.
“We are delighted to be on Mediquote as it will enable our key individuals to contact us directly online. Intermediaries are our lifeblood and we do not go direct.”