Lincoln Financial Services is offering UK retail investors and its existing customers access to US banking giant Goldman Sachs' investment expertise.
After selling off its entire salesforce late last year, the provider is trying to rebuild itself by focusing on IFAs and adding value to services its offers to existing clients.
The deal hands Goldman Sachs £3.5bn in funds under management which has been previously controlled by Lincoln.
The company says the only way for UK retail customers to get access to the expertise and brand name of Goldman Sachs is to invest in its funds.
Lincoln is planning to boost its presence in the IFA market by setting up a new advice centre that will actively work with the independent channel. It will also soon be launching a new corporate bond product aimed at IFAs.
Lincoln communications manager Ian Crowder says: “We act as the retail outlet for Goldman Sachs in the UK as they do not otherwise have a presence in the retail market here.”