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Lift Financial’s Michelle Cracknell becomes Pensions Advisory Service chief exec

Lift Financial group commercial director Michelle Cracknell has been appointed chief executive of The Pensions Advisory Service.

Cracknell, who takes up the role on 1 October, has worked in pensions and retirement planning for 25 years.

She was a shareholding director of Advisory and Brokerage in 1996, which was sold to Aegon in 2002 and merged into its IFA arm Origen. 

She then worked as strategy director at Skandia before moving to Lift Financial.

Cracknell says: “I believe in pensions as a savings vehicle for retirement and I want to help people understand them so that they are able to make informed choices.

“I am thrilled to have been appointed as chief executive of TPAS where we can help with providing access to information on pensions, use the insights that we have from dealing with these queries to contribute to the debate on future pension regulation and assist in sorting out disputes.”

She will focus on ensuring information is available for employees as auto-enrolment is introduced.

TPAS chair Partha Dasgupta says: “I am very pleased to welcome Michelle to TPAS. Michelle has extensive knowledge and expertise of all aspects of pensions.

“I know she is particularly excited about working with our volunteers and leading our work on automatic enrolment to raise awareness of the value of pensions to a wider audience.”

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