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Lifetime becomes Aviva Wrap

Aviva’s Lifetime platform will now be known as the Aviva Wrap following the company’s re-branding this month.

As revealed in Money Marketing last September, the platform has been renamed as the Aviva Wrap to fit in with the company’s name change.

Advisers can access the wrap via Aviva’s adviser site, which it has rebranded from the Norwich Union adviser sales centre to Aviva for Advisers.

The new site includes a new fund centre with access to fund information, prices and performance across all life and legacy funds.

Users can also compare and chart fund performance and access product and technical support information.

Users of the old site will be able to continue to access the site using their existing Aviva log-in details or Unipass.

Aviva distribution director for UK Life Angela Seymour-Jackson says: “Our move to Aviva has given us the perfect opportunity to further engage with our advisers and design a new site which is built around them.”


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