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LifeTalk launches consumer website

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Philip Calvert

Financial adviser social network LifeTalk has launched a new website where consumers can consult its membership about their finances.

Ask LifeTalk allows consumers to post questions to be answered by LifeTalk’s 9,000 adviser membership. There is no limit on the number of responses that can be given to queries and consumers can remain anonymous.

The site features a list of the most popular questions asked and clients can “like” their favourite answers.

Consumers can make contact and set up meetings with advisers who have answered their questions through the website.

Advisers have a profile on the website and can display LifeTalk badges on their own websites showing how many questions they have answered and how many times their answers have been “liked”.

Ask LifeTalk features an area where advisers can blog and post information about events they are holding, plus an online channel to post videos and webcasts.

LifeTalk founder Philip Calvert says: “We wanted to reinvent the way people find, assess and interact with IFAs and financial advisers in an approach that more closely reflects the way consumers

use the internet today.

“We are really excited about Ask LifeTalk. It is important that as a profession, we continue to innovate how consumers find and access professional financial advice.”

Carbon Financial managing director Gordon Wilson says: “Anything that can help consumers see the value of advice and realise the importance of dealing with their personal finances has got to be a good thing.”

IFA Life rebranded as LifeTalk in January to reflect the changing adviser market.

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