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LifeTalk launches consumer website

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Philip Calvert

Financial adviser social network LifeTalk has launched a new consumer-facing website where consumers can ask its membership questions about their finances.

Ask LifeTalk launched this month and gives clients access to LifeTalk’s 9,000-strong adviser membership.

There is no limit on the number of responses that can be given to queries and consumers can remain anonymous.

The site features a list of the most popular questions asked and clients can “like” their favourite answers.

Consumers can make contact and set up meetings with advisers who have answered their questions through the website.

Advisers have a profile on the website and can display LifeTalk badges on their own websites showing how many questions they have answered and how many times their answers have been “liked”.

LifeTalk founder Philip Calvert says: “We wanted to reinvent the way people find, assess and interact with IFAs and financial advisers, in an approach that more closely reflects the way consumers use the Internet today.

“We are really excited about Ask LifeTalk. It is important that as a profession, we continue to innovate how consumers find and access professional financial advice.”

Carbon Financial managing director Gordon Wilson says: “Anything which can help consumers see the value of advice and realise the importance of dealing with their personal finances has got to be a good thing.”

IFA Life rebranded as LifeTalk in January to reflect the changing adviser market.

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Comments

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  1. Neil F Liversidge 6th March 2013 at 12:52 pm

    A couple of years back I joined a site which supposedly encouraged client enquiries. The theory was that the people whose questions were answered might respond by becoming clients. However all the questions were in the vein of “Where will I find the best ISA for this April?” , i.e. so wide-ranging and non-specific as to make a meaningful answer impossible. After reading the first dozen it was clear that they were either being generated by the site itself, to give the semblance of activity, or else the enquirers were unlikley to be desirable clients. Looking at the first two questions from ‘Ask Lifetalk’ to land in my spam folder – the above one about ISAs, plus an agressive one about SIPP advice – I have to say, sadly, that this looks very much like the same format. I have better things to do than answer questions for people who only want to pick my brains for free and I would guess most other advisers have likewise. It’s a pity, because until now I have found Lifetalk very good.

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