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Lifesearch signs protection advice deal with Gocompare.com

LifeSearch has signed a deal with comparison site Gocompare.com that will see it offer free telephone-based protection advice to Gocompare users.

Gocompare customers who buy their policy via LifeSearch will also be offered advice on setting up trusts and will be able to access LifeSearch’s claims desk which aims to ensure claims are paid promptly.

LifeSearch chief executive Tom Baigrie says: “We are delighted to be working with a prestigious brand like Gocompare.com. This exciting new partnership ensures more people than ever have access to quality financial advice.”

Gocompare.com business development director John Miles says: “Protection is a complicated area, with so many different types and levels of cover available, so we are pleased to be able to give our customers the opportunity to speak to a real person and get free, independent advice.

“At Gocompare.com we put the customer at the heart of everything we do and partnering with LifeSearch further demonstrates our commitment to helping people find the best products for their circumstances.”

In February, Lifesearch entered an exclusive deal with Comparethemarket.com to offer users advice on life insurance.

Master Adviser senior partner Roy McLoughlin says: “It is great that a company such as Gocompare has recognised that protection products need specialist advice. It is better that advice is given rather than customers making mistakes in trying to decipher the protection market by themselves online. Otherwise the danger is people end up insuring the wrong needs with the wrong products.”

Masons Financial Planning practice principal Dean Mason says: “This is a really positive move for the industry, as I have long believed there is a non-advised time bomb ticking for those getting protection policies online without advice.

“LifeSearch has a great customer service ethic and capable advisers. With Gocompare’s public media profile this should bring protection advice back to the general public. It will be interesting to see if other aggregate sites will follow suit.”

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