The site at Getliferight.co.uk has been designed in conjunction with 1st – The Exchange and it prompts users to match their circumstances to different products such critical-illness cover, income protection, life insurance and family income benefit.
If the client decides to apply online, they will be automatically covered for up to 72 hours, providing that the cause of any claim is an accident and not health-related.
A Lifesearch tele-interviewer will contact the new client for full personal details before the plan goes live.
Products are offered from Axa, Friends Provident, Legal & General and Royal Liver.
Lifesearch managing director Tom Baigrie says: “Consumers badly need a place on the internet to buy protection which is more than just a quick click and buy experience with no expertise involved.”
Highclere Financial Services partner Alan Lakey says: “Lifesearch are not trying to move away from giving advice because all over the site it says if you are not sure and want more information, call this number and talk to an adviser.”