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Life planners aim at lower-income sector

Six well known financial planners are forming a business venture to promote George Kinder’s life planning concept to lower-income groups across the UK.

This week’s Money Marketing reveals the plans, called Project Eve, led by the six founding planners of the project Jeremy Deedes of Planning for Life, Dennis Hall of Yellowtail Financial Planning, James Harvey of James Harvey Associates, Tina Weeks of Serenity Financial Planning, Bruce Wilson of Helm Godfrey and Adam Young of Dragonfly Planning.

In the past, Kinder (pictured) has warned that the integrity of life planning will be questioned unless a model is devised to service lowerand middle-income clients.

Wilson and Young had the initial idea at the IFP conference in 2009 and it is open to involvement by other planners.

Young says the aim is to put something back into society by helping to educate people to make their own decisions.
Hall says a series of workshops will aim to equip those who cannot afford a full plan with the information to make decisions or be better equipped when approaching an adviser.

The Project Eve group is aiming to hold its first introductory workshop in London to coincide with financial planning week starting on Monday, November 22. The group envisages a rollout to around six centres across the UK.

Hall says the project will be profit-making so it does not become a drain on time or the resources of the individual businesses but he does not expect profits to be big. The group is also considering creating a charitable arm to fund taking the message wider to those who cannot afford the courses.

Hall says: “We want to take financial planning and financial life planning to the mass market. There are only a limited number of people who can aff-ord financial planning and only through a limited number of advisers. We need a lot more people to get access to this at a very low cost through introductory workshops and then financial life planning workshops.”


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. Fantastic initiative which IFA Life is delighted to endorse.

    IFAs may want to join the Project Eve Facebook group at

    Philip Calvert

  2. Hmmm … I rather suspect that any attempt at life planning for the masses would make a little more progress if those who were offering it found a way to reduce their fees to make their services more accessible in the first place 🙂

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