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Life offices give pledge on consultants as ifas ask, where is the man from the pru??

Life insurers gave a guarantee that specialist consultants are here to stay after IFAs asked: “Where is the man at the Pru?”Life offices Legal & General, Norwich Union and Prudential pledged to keep roving broker consultants after intermediaries complained that they never received a visit from the Prudential.

But the IFAs at the Money Marketing round table discussion last week admitted that although they wanted to keep visits from providers, it had made little difference to the amount of business they did with the Pru.

Punter Southall IFA director Geoff Tresman said he was never visited by the Pru but still wrote a considerable amount of business with them,Pru director of distribution marketing Andy Lucas said the company was recruiting broker consultants and was committed to providing technical briefings for intermediaries.

Tresman says: “Although I like broker consultants, I wonder what effect they have on sales. I still do plenty of business with The Pru even though I never see them.”

Lucas says: “This is why we are recruiting more. We know some IFAs like being visited by consultants and some do not, it just depends on the individual business.”

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