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Life offices back giant tech fairs for IFAs

Leading life offices and technology firms are teaming up to launch a series of technology fairs which they claim will be the biggest programme of IFA-focused events.

Standard Life, Norwich Union, Scottish Equitable, Standard Life, Synaptic Systems and Microsoft are among 15 companies backing the Adviser.tech events, which they hope will replace the smaller seminars which have become a financial drain on providers and IFAs.

The first event is set for Manchester on June 11. Organiser IFA Events is inviting exhibitors from all IFA aggregators, portals, life and investment companies and technology firms. It wants IFAs to view all the main technology companies&#39 offerings under the same roof rather than having to attend events across the country.

The life offices and technology firms supporting Adviser.tech have contributed £25,000, giving them full exhibition privileges at the events. Each stand costs £6,000.

After Manchester, where 1,000 delegates are expected, further events are planned in London (September 5), Scotland (September 25) and Birmingham (December 5).

ScotEq marketing technology delivery manager Stan Mack says: “Adviser.tech has been founded to fulfil an important need in the financial intermediary community, to help advisers really appreciate the role of technology in their businesses and to receive training and education on relevant technology solutions.”

IFA Events is owned by Money Marketing&#39s parent company Centaur Communications.

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