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LIA relaunches with the aim of uniting advisers

The LIA has restated its aim to unite financial advisers under a single professional body as it announces a new name and strategies.

In future, the LIA will be known by the initials LIA rather than by the full title Life Insurance Association, as revealed in Money Marketing last month.

Speaking at the launch of the new title, LIA president Peter Sprung said: “In 1972, our founders had a vision of the LIA uniting financial advisers in a single professional body. This is the focus of the renewal of the LIA.”

LIA chief executive Jeff Travis says he is still keen to pursue a merger with Sofa but there is resistance on the Sofa side. Sofa members have to have the AFPC or be committed to getting AFPC but the LIA&#39s members do not.

The LIA says the change is to avoid the organisation being associated with only one branch of financial services. The new title will come with the tagline the “professional association with financial services”.

Three new regional managers have been appointed to communicate with members.

Next year, each of the 35 regions will provide a mix of general meetings, financial planning case studies and business development workshops – all free to members.

Sprung also unveiled plans to launch a find an adviser service to the public via the LIA website. He says this will bring business to participating members given that FSA decision trees and DSS literature will be directing those seeking financial advice to the LIA.

Sprung says: “The services offered by LIA are constantly under review to ensure that members receive benefit from being part of the UK&#39s larg-est financial services professional association.”


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