Legal & General has put over 25,000 protection applications on risk through its L&G Max underwriting service.
L&G Max captures all relevant information on a consumer’s lifestyle, occupation and family medical history over the telephone on behalf of the adviser and gives an underwriting decision at the end of the call.
Protection product and propositions director Bonnie Burns says advisers would prefer to focus on selling financial products, not becoming medical experts.
She says: “We should take the responsibility of asking customers about their lifestyle and medical background with experienced staff who are trained in this sensitive area. This results in a more cohesive experience for the customer and quicker application turnaround times for advisers.”
Burns says advisers do not need to worry about checking that their client has fully disclosed all medical details on the application form because L&G takes on that responsibility.