Legal & General will move to gender neutral pricing on 21 November.
All individual protection quotes will be given on a gender neutral basis from 21 November and will be valid for 90 days.
L&G announced its pipeline strategy in September. Customers can secure gender specific premiums after 21 December, when gender neutral pricing kicks in, as long as the start date is agreed by 20 December, direct debit details have been given and the customer has accepted the terms and all of the underwriting has been completed.
L&G launched a gender response team in September to help people secure gender specific premiums before 21 December. It says it has helped over 60,000 people achieve this to date.
L&G actuarial director for individual protection Stuart Welch says: “We have been working hard to ensure our strategy is robust enough to give certainty to our advisers and customers. That is why we are moving to gender-neutral pricing on 21 November. We have seen a fantastic response to our gender response team which we set up in September to ensure applications are processed quickly and efficiently.
“Our priority at all times is to ensure customers know the exact status of their cover by midnight on 20 December. And advisers will be able to focus on building their 2013 pipeline as our gender-neutral quotes will be valid for 90 days.”